Formed in 2003 by longtime friends August Thurmer, Robby Terry, and Ryan Flanery, ReelRoots is a collective of filmmakers who support corporate responsibility and eco-friendly production. Since 2004, ReelRoots’ roster has included Richard Hama, as well as Cory Shaw of BUILDESTROY who has teamed up with Ryan Flanery to form a directing duo called Secret History.

Recently, ReelRoots served as the production company of the live-action shoot for The Grouch’s “Artsy” music video which was nominated for “Best Hip Hop” video at the 2008 Music Video Production Awards. “Artsy” was the music video debut of Secret History. Currently, Secret History and BUILDESTROY are working on a music video for Paris of Guerilla Funk Recordings, the combination of which guarantees something even more impressive and informative than “Artsy.”